Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds by Karen Post

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds



Download Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds




Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds Karen Post
Page: 208
ISBN: 9780814472347
Publisher: AMACOM

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp ... MORE EBOOKS:
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